UTM Builder

Easily generate tracking links with UTM parameters for marketing campaigns (Source, Medium, Campaign).

UTM Parameters

Website URL *

Campaign Source *

Where the traffic comes from (e.g., google, facebook)

Campaign Medium *

Marketing medium (e.g., cpc, email, social)

Campaign Name *

Identify the specific campaign (e.g., promo_code, sale_2024)

Campaign Term (optional)

Paid search keywords

Campaign Content (optional)

Differentiate ads or links (e.g., textlink, banner)

Generated URL

https://example.com/page?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale

Source: newsletter

Medium: email

Campaign: spring_sale

Quick Presets

💡 UTM Parameters

• Source (required): Where the traffic originates (google, facebook, newsletter)

• Medium (required): Marketing medium (cpc, email, social, banner)

• Campaign (required): Campaign identifier (spring_sale, product_launch)

• Term (optional): Paid search keywords for tracking

• Content (optional): Differentiate similar content or links (A/B testing)

• Use in Google Analytics to track campaign performance and ROI

What is the UTM Builder?

The UTM Builder is a free tool that generates campaign tracking URLs by appending utm_source, utm_medium, utm_campaign, utm_term, and utm_content parameters to any link you enter.

You fill in your landing page URL and campaign details, and the builder constructs a complete tagged URL in real time. It correctly preserves any query string already present on the URL and merges your UTM parameters with it.

The tool runs entirely in your browser with no signup. Nothing you type is sent to a server, and the finished URL can be copied to your clipboard with one click.

How to use the UTM Builder

1Enter the destination Website URL you want to track, including the https:// prefix.
2Fill in Campaign Source, Campaign Medium, and Campaign Name, the three core UTM parameters.
3Optionally add Campaign Term for paid search keywords and Campaign Content to differentiate similar links or ad variants.
4Use a Quick Preset (such as Email Newsletter or Google Ads) to prefill common source, medium, and campaign values.
5Review the generated URL and the parameter summary cards to confirm each tag is correct.
6Click Copy to place the finished tracking URL on your clipboard for use in your campaign.

What you can use it for

Tagging email newsletter links so opens and clicks attribute to the right campaign in analytics.
Building distinct URLs for Facebook, LinkedIn, and Instagram posts to compare social channel performance.
Creating tracked links for Google Ads or other paid search campaigns with keyword-level term tags.
A/B testing two creatives by giving each link a different utm_content value.
Standardizing campaign naming across a marketing team so reports stay consistent.
Measuring the ROI of a specific promotion by isolating its traffic in Google Analytics.

Key features

Supports all five standard UTM parameters: source, medium, campaign, term, and content.
Live URL generation that updates as you edit any field.
Preserves an existing query string on the URL and appends UTM tags correctly.
Six quick presets for common channels like email, Facebook, Twitter, LinkedIn, and Google Ads.
One-click copy with invalid-URL detection that disables copy until the URL is valid.

Frequently asked questions

What are UTM parameters and why do I need them?

UTM parameters are tags added to a URL's query string that tell analytics tools where a visitor came from. utm_source, utm_medium, and utm_campaign identify the channel, marketing type, and campaign, letting you measure which efforts drive traffic and conversions.

Which UTM parameters are required and which are optional?

Source, medium, and campaign are the three core parameters and should always be set for reliable reporting. Term and content are optional: term is typically used for paid search keywords, and content distinguishes similar links such as A/B test variants.

Does the UTM builder work with URLs that already have query parameters?

Yes. The builder reads any existing query string on your URL and appends the UTM parameters after it with an ampersand, so your original parameters are kept intact alongside the new tracking tags.

Why does the tool show Invalid URL?

The generated output shows Invalid URL when the Website URL field cannot be parsed as a valid URL. Make sure it includes a scheme such as https:// and a proper domain, after which the copy button becomes available.

Is the UTM link builder free and is my data private?

Yes. The UTM builder is completely free, requires no account, and runs entirely in your browser. The URLs and campaign values you enter are never sent to a server.

Should UTM parameter values use uppercase or lowercase?

Analytics tools treat UTM values as case sensitive, so email and Email are counted separately. Pick one convention, usually lowercase, and apply it consistently across every link you build to avoid fragmented reports.